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Research papers

Turning results into action

This paper will discuss a highly successful and cost-effective direct-marketing/image campaign at MCTs Central Division that returned $299,000 in monthly revenue in six months on an initial investment of $16,000. The program was the result of...

Catalogue: Seminar 1992: Business To Business Marketing
Author: Debra L. Zahay
June 15, 1992
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Citation

Zahay, D. L. (1992a, June 15). Turning results into action. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/turning-results-into-action